Compression loss might be the unexplained leak in your resource budgeting

Planning tools spread hours evenly across the week or month—deadlines don't.

When creatives have most of their work happening on the same weekday—the compression zone—they work faster, and as a result, bill less.

Enter four numbers to see how much of your outfit's revenue lands in the compression zone, where scoped work gets less time than it was budgeted for.

Your team

Billable creatives

Non-billable hours per creative, per week Admin, meetings, internal work

Blended billing rate Dollars per hour

Share of a creative's week that lands in their two busiest days 40% means the work is spread flat

60%

up to$1,766,400

a year exposed to compression loss, at your rate

11,776hours a year in the compression zone

6.4 hours per creative, per week, scoped but squeezed. The same 6.4 sit idle in the same plan, on different days. How much of that exposure is recoverable depends on three things.

Over capacity: the compression zoneUnder capacity: could help a teammateCapacity

See what's recoverable: the dollar figure, the late nights avoided, the corrected fixed-fee billing estimates (if fixed-fee is your thing). Fill in six more inputs and we'll generate a compression loss analysis ready to be forwarded to your team.

Work email

Your role

Shoot me some info about Tap while you're at it.